Once you have around 30-40 pins you can begin to really hone in on your color palette. Anything from photos to examples of other branding, to possible color palettes is all fair game. Start saving anything relevant to your ideal brand’s image.
I would start with more relevant words like “Rustic Branding” or “Vintage Chic” and work your way down the list.
Start typing in words that you have written down. It gives you way prettier image results than Google and has a huge library of photos, color palettes, brand examples and design inspiration. I love using Pinterest as a search engine for inspiration. Make it a secret board if its not relevant to your audience or if you don’t want anyone else seeing it. Once you have your list of words nailed down, go on Pinterest and make a board for your brand inspiration. Having this list of words nailed down will help you with the following steps. For example, if I continue with this coffee shop example, I may start writing down words like: antique, mason jars, distressed, country chic, fields, wildflowers, mismatched table settings, old photos, mugs, coffee beans. You too should come up with 5-10 description words like this for your brand.įrom here, if you still don’t have a clear picture in your mind of an overall look and feel for your brand identity, do a brain dump of words that branch off of your original list. They wanted their branding to be inviting, friendly and not too girly. They wanted to go for a rustic and vintage feel but didn’t like the color red.
#Photoshop color palette from image tumblr how to#
You may think you already know how to describe your brand and aesthetic in your head, but getting it out on paper can often be a bigger challenge than you may think.įor example, I recently worked on some branding for a coffee shop. Not only does it force them to dig into their brand identity, but it gives me a glimpse of what they may be envisioning (whether they know it yet or not).Įven if you are designing your own brand, this is an important step in the process. I ask my clients to do this in their branding questionnaire before I begin working on their project. To aid you in your branding process, I have spelled out a few of the ways that I have found color palettes that really speak to the brand I am working on developing.īefore you begin looking at colors, create a list of words that describe your brand’s personality and/or aesthetic. I promise you, its way easier to do it all in the beginning. The moral of this story is to completely nail down your brand identity before you launch it, instead of partially making it up as you go and hoping something sticks. Because of this, I had to pull out all of my tricks to find the perfect color scheme to match my developing brand. Because my brand was already partially created, I found it even harder to find a color palette that matched up to my brands personality right away. But, as my business continued to grow I realized I need a few secondary colors to use when creating social media graphics. I started off with my palette just being black, white and coral. Although that is normally one of the first things I start with when creating a visual identity for my clients, it ended up being one of the last things I focused on when creating my personal branding. One way is to go to the Edit menu and select Transform.I too had a super hard time coming up with my own color palette. There are a couple different ways that you can flip an image on Photoshop.
If you want to rotate an image 90 degrees counterclockwise, go to the “Image” menu and select “Image Rotation.” Choose “Rotate 90° CCW.” If you want to rotate an image 90 degrees clockwise, go to the “Image” menu and select “Image Rotation.” Choose “Rotate 90° CW.” If you want to rotate an image 180 degrees, go to the “Image” menu and select “Image Rotation.” Choose “Rotate 180°.” If you want to vertically flip an image, go to the “Edit” menu and select “Transform.” Then, choose “Flip Vertical.” If you want to horizontally flip an image, go to the “Edit” menu and select “Transform.” Then, choose “Flip Horizontal.” One way is to go to the “Edit” menu and select “Transform.” Then, choose “Flip Horizontal” or “Flip Vertical.”Īnother way to flip an image on Photoshop is to go to the “Image” menu and select “Image Rotation.” Choose either “Rotate 180°” or “Rotate 90° CW/CCW.
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